Laloux and Personalized Recruitment

The past two decades a great deal has changed in the domain of HR. The number of jobs has expanded, employees have become more demanding and the age at which someone enters or leaves the employment market widened. Concepts like talent, culture, agile, happiness and employee journey have become commonplace. Additionally an organisations’ surroundings have become more demanding, renewal is ever quicker, purpose has become key and a globalised market the norm.

Masterclass Personalized Recruitment

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The experience of an employee matters. And this is how you trace these stories.

If you want to recruit new staff, you need to start with your own employees. Real employees, with roots in the organization. Experiences people who know what the job is all about. They have a story. Let them tell this story. That is how you make a difference as a marketeer in a big company. But is this everything? How do you trace these stories?

Successful employee value propositions

APPLE: ‘THINK DIFFERENT’ We all still remember it: at the end of the nineties, Apple came up with a commercial that paid tribute to a large number of world’s greats, that were known as outsiders with the message ‘Think Different’. Beside the brilliant reaction to IBM’s motto ‘Think’, it secretly was one of the first […]